Buy on ThemeForest
Buying options
ThemeForest vs AnpsThemes Shop: What’s the Difference?
Choose between the ThemeForest marketplace and the official AnpsThemes Shop. Both offer official products, but the purchase experience, support and account management are different.
- Official AnpsThemes products
- Same development team
- Direct support and account management
- Serving WordPress customers since 2011
- Since 2011
- 30,000+ marketplace sales
- Power Elite author
Recommended Buy Directly from AnpsThemes
Side by side
Detailed Comparison
Prices and terms can change — always check the product page before you buy.
ThemeForest Six months
AnpsThemes Shop Twelve months
After the included period, support can be renewed; updates follow the terms for each option below.
| What you get | ThemeForest | AnpsThemes Shop |
|---|---|---|
| Product and pricing | ||
| Official AnpsThemes product | YesDeveloped by AnpsThemes | YesDeveloped by AnpsThemes |
| Product files | Official files via ThemeForest | Official files direct from AnpsThemes |
| Current purchase price | Current marketplace price on ThemeForest | $39 introductory price until August 31, 2026, increasing to $49 on September 1, 2026 and $59 on January 1, 2027 |
| Support and updates | ||
| Support included | Six months | Twelve months |
| Updates included | Lifetime updates under ThemeForest's current model | Twelve months of updates under the direct licence |
| New demos and features | Bug fixes, compatibility and security | New demos and selected features released here first |
| Direct-shop demos and promotions | Availability may differ by product | Selected demos, products or promotions offered directly |
| Account and management | ||
| Customer account | ThemeForest or Envato account | AnpsThemes customer account |
| Licence management | Via ThemeForest purchase codes | Managed in the AnpsThemes portal |
| Theme downloads | Downloaded through ThemeForest | Downloaded from the AnpsThemes portal |
| Support tickets | Provided under the ThemeForest support period | Managed in the AnpsThemes portal |
| Payment and invoice | Managed by Envato | Handled through the direct checkout |
| Direct relationship with AnpsThemes | Support by AnpsThemes; purchase managed by Envato | Purchase, licence and support all with AnpsThemes |
| Connecting a ThemeForest purchase | Not applicable | Eligible purchase codes can be connected |
Direct purchase
Why Buy Directly from AnpsThemes?
Buying directly creates a simpler relationship with the team that develops the product, and reduces reliance on a third-party marketplace.
Direct Support Relationship
Your purchase, licence and support history are managed directly by the team responsible for developing and maintaining the theme.
More Sustainable Development
Reducing marketplace costs allows more of each purchase to be reinvested into theme development, compatibility updates, support and future improvements.
Direct Pricing and Offers
The direct shop gives AnpsThemes greater control over product pricing, promotions and selected direct-shop releases.
From the team
ThemeForest played an important role in our history, but marketplace costs and policies have changed.
Read our ThemeForest fee analysis
Pricing schedule
Direct-Shop Pricing Roadmap
The current shop price is an introductory promotional price and will increase according to the published schedule below.
Introductory price ends in 42 days
- Available Now
Current Promotional Price
$39
Available until August 31, 2026
The introductory direct-shop price for customers purchasing during the launch period.
- Planned
Standard Direct Price
$49
Starting September 1, 2026
The next direct-shop price after the introductory promotion ends.
- Planned
Final Planned Price
$59
Starting January 1, 2027
The planned regular direct-shop price from the beginning of 2027.
Customers who purchase during the promotional period keep the price paid for that purchase. Future price increases do not create an additional payment for an already purchased licence.
The price roadmap applies to the standard direct-shop product price described on this page. Individual products, bundles, renewals, support plans and limited promotions may have different pricing when clearly displayed on the relevant product or checkout page.
Buy at the Current $39 Price
Current promotional price available through August 31, 2026.
Product releases
New Demos and Features Arrive in the Shop First
Both channels receive ongoing maintenance — new demo designs and selected features are released to the direct shop first.
Released to both channels
Maintenance continues everywhere
- Bug fixes and stability improvements
- WordPress and PHP compatibility updates
- Security fixes
- Maintenance of existing demo content
Direct shop first
Where new work is released
- New demo designs and layout packs
- Selected new features and options
- Selected direct-shop products and bundles
- Direct-shop pricing and promotions
ThemeForest customers keep the demos and features included with their purchase and continue to receive maintenance updates.
One team
Official Themes from the Same Team
The direct shop is operated by AnpsThemes, and every product is developed and maintained by the same team behind our ThemeForest portfolio.
Since 2011 Selling professional WordPress themes
30,000+ Marketplace sales on ThemeForest
7,500+ Buyers of Constructo, our flagship theme
Power Elite Envato author status
Browse the direct product pages for Accounting, Construction and Constructo, or see all WordPress themes.
Your choice
Choose Where to Buy Your AnpsThemes Product
Both options provide official AnpsThemes products. ThemeForest offers the familiar Envato marketplace experience, while the AnpsThemes Shop provides direct support, exclusive releases and the most complete connection with our team.
Marketplace option
Choose ThemeForest If…
You prefer buying and managing your products through the established Envato marketplace.
- You want to keep your purchases in your existing Envato account
- ThemeForest is your central marketplace for WordPress products
- Lifetime product updates under ThemeForest's current model are your priority
- You prefer Envato to manage the payment, invoice and purchase record
Official AnpsThemes products, purchased and managed through Envato.
Choose the AnpsThemes Shop If…
You want the most direct, complete and future-ready AnpsThemes experience.
- You want the current direct-shop price and twelve months of direct support
- You prefer managing licences, downloads and support tickets directly with AnpsThemes
- You want a direct relationship with the team developing and maintaining the product
- You want access to selected direct-shop-only demos, features and promotions
- You want access to selected new themes or future releases that may not be published on ThemeForest
- You want earlier access to selected product improvements, releases or special offers
- You want more of your purchase to support continued product development
Direct-shop advantages
- Exclusive releases
- Direct support
- Special pricing
Browse the AnpsThemes Shop
Official products, secure checkout and support directly from AnpsThemes.
ThemeForest remains a valid option for customers who prefer the Envato ecosystem. The AnpsThemes Shop is recommended for customers who want direct support, current direct pricing and access to the broadest range of AnpsThemes products and future releases.
Customer portal
Everything in One AnpsThemes Account
Manage your products, downloads, licences and support tickets from a single dashboard.
Products Licences Downloads ThemeForest Purchases Support Tickets Account & Invoices
Your themes
Licence details
Recent downloads
Need help with an existing product? Visit the AnpsThemes support portal or open the customer portal.
Existing customers
Already Purchased from ThemeForest?
Purchases made through ThemeForest keep their applicable licence, support and update terms, and an eligible purchase code can be connected to your AnpsThemes account to manage everything from one place.
Connecting a ThemeForest purchase does not automatically extend an expired support period or replace the original ThemeForest purchase terms unless an additional service or support plan is explicitly purchased.
Connect Your ThemeForest PurchaseQuestions
Frequently Asked Questions
Is the AnpsThemes Shop official?
Yes. The direct shop is operated by AnpsThemes and sells official products developed and supported by the same team behind the AnpsThemes ThemeForest portfolio.
Are the theme files the same?
The products come from the same AnpsThemes development team. Distribution, pricing, support periods, account management and selected included content may differ by platform or product.
Why can the direct price be lower?
Direct sales involve different marketplace and transaction costs, allowing AnpsThemes to manage pricing independently. Current prices should always be checked on the relevant product page.
Will the direct-shop price increase?
Yes. The current $39 price is an introductory promotional price available until August 31, 2026. The planned direct-shop price is $49 from September 1, 2026 and $59 from January 1, 2027. Customers who already purchased do not pay the difference when the price increases.
How long is support included?
The current standard ThemeForest purchase includes six months of author support. Current direct AnpsThemes purchases include twelve months of support.
How long are updates included?
ThemeForest currently provides lifetime product updates under its marketplace model. The current direct AnpsThemes licence includes twelve months of updates. Terms should be clearly displayed before purchase.
Do ThemeForest versions get new demos and features?
ThemeForest versions continue to receive maintenance updates, focused mostly on bug fixes and compatibility. New demos and selected new features are released in the direct AnpsThemes Shop first and may not be available on ThemeForest.
Can I still buy AnpsThemes themes on ThemeForest?
Yes. Selected AnpsThemes products remain available through ThemeForest. The direct shop provides an additional official purchasing option.
Can I connect an old ThemeForest purchase?
Eligible ThemeForest purchase codes can be connected to an AnpsThemes account. Connecting a purchase does not automatically renew expired support or change the original purchase terms.
Is direct checkout secure?
Yes. Direct payments are processed by Paddle, our payment provider, over a secure encrypted connection. Paddle handles the checkout, your payment details and your invoice, so card information is never stored by AnpsThemes.
Which option is recommended?
The AnpsThemes Shop is recommended for customers who want direct pricing, twelve months of support and direct account management. ThemeForest may remain preferable for customers who want to keep purchases in their Envato account or prioritize its current lifetime-update model.
Buy Directly from the Team Behind Your Theme
Official themes, licence management and direct support from the team that builds and maintains your product.
Existing ThemeForest customers keep their original purchase terms.