Sell directly through Paddle, manage licences and automatic updates, reconnect existing Envato customers, provide support and build direct relationships with your buyers.
Purchase code 86f3…9c21 linked. Downloads and support unlocked.
Founding Author Price
Regular price $2,499
12 months of updates and support included
Marketplace + Direct
ThemeForest and CodeCanyon can continue bringing discovery and new customers. Your own portal gives you a direct channel where you control the brand, customer experience, licences, updates, support and customer relationships.
Keep marketplace discovery and your existing portfolio exactly as they are today.
Buyers sign in with Envato or a purchase code and receive portal downloads and support access.
Gradually build a direct channel alongside marketplace sales, under your own brand.
Core Platform
Sell individual products, complete bundles, support extensions and additional services through a merchant-of-record checkout.
Manage product access and domain activations through a licensing API built for WordPress products.
Publish releases, deliver secure packages and notify installed products when a new version becomes available.
Give existing ThemeForest and CodeCanyon customers access to your direct portal.
Manage support conversations, documentation and customer communication from the same platform.
Manage customers, agencies, team members and business performance from one administration area.
The Platform
Purchases, licences, downloads, updates, support and customer access are connected instead of being spread across multiple plugins and services.
Comparison
Marketplace discovery and direct ownership can work together.
You do not need to leave Envato. Use the marketplace for discovery while building a direct-sales channel you control.
Comparison
Managed convenience or platform ownership?
Comparison
A direct-sales platform can be assembled with WooCommerce, Easy Digital Downloads, licensing extensions, support software and custom integrations. The challenge is connecting and maintaining every component.
One connected application: checkout, licensing, updates, Envato claims, support, knowledge base and analytics share one customer identity and one administration area.
Full Comparison
| ThemeForest / CodeCanyon | Freemius | Custom WordPress Stack | Author Portal | |
|---|---|---|---|---|
| Marketplace discovery | Yes | No | No | No |
| Direct branded sales | Limited | Yes | Yes | Yes |
| Merchant of record | Envato | Freemius | Requires provider | Paddle |
| WordPress licensing | Marketplace purchase model | Included | Extension or custom development | Included |
| Automatic updates | Marketplace system | Included | Extension or custom development | Included |
| Customer download portal | Envato account | Included | Requires configuration | Included |
| Envato purchase claiming | Not applicable | Migration options may be available | Custom development | Built in |
| Integrated support desk | Marketplace support workflow | Support features and integrations | Usually separate | Included |
| Public knowledge base | Separate setup | Support resources available | Usually separate | Included |
| Teams and agency access | Limited | Platform dependent | Requires configuration | Included |
| Managed-hosting sales workflow | No | No dedicated workflow | Custom development | Included |
| Revenue percentage charged by platform provider | Marketplace fees apply | Revenue-based fees apply | Depends on providers | None charged by us |
| Self-hosted application | No | No | Yes | Yes |
| Customization freedom | Limited | Platform dependent | High | High |
| Initial setup effort | Low | Low | Medium to high | Guided installation |
| Ongoing technical responsibility | Low | Low | High | Medium |
Cost Comparison
Selling direct usually means a revenue-share platform plus separate monthly subscriptions for a support desk, licensing and updates. With the Author Portal you pay once. Estimate what that recurring stack would cost you over time.
This is a simplified illustration and does not guarantee savings. Real costs vary with revenue, team size, the tools you choose, payment methods, refunds, taxes and currency. Paddle transaction fees apply separately when using the Author Portal.
Approximate difference
$161
At this level the estimated recurring stack cost over 1 year is already higher than the one-time founding price. The gap grows as your revenue, team or the comparison period grow.
| Support agents | Approx. support desk (@ $20/agent) | Approx. annual |
|---|---|---|
| 1 agent | $20/month | $240/year |
| 2 agents | $40/month | $480/year |
| 3 agents | $60/month | $720/year |
| 5 agents | $100/month | $1,200/year |
Support-desk pricing shown at $20 per agent / month for illustration — just one of the tools the portal replaces, on top of any revenue-share fee. Paddle transaction fees apply separately when using the Author Portal.
Technology
The portal is designed as a maintainable business application rather than a collection of loosely connected WordPress plugins.
Prefer Not to Self-Host?
A managed option where we host and maintain the portal for you is planned. Tell us you are interested and we will discuss what a hosted setup could look like for your business.
Scope
Regular price $2,499
Own the complete platform without monthly software fees or revenue sharing.
50% to begin. 50% when the portal is ready for production.
The portal does not stop working if you do not renew. You retain lifetime use of the version you purchased.
Scope Boundaries
We review these requirements during the private demonstration and provide a separate quote when needed.
Process
Share your products, Envato profile and current sales setup.
We walk you through the portal and how it fits your business.
You apply directly to Paddle and complete its approval process.
After the first payment, we install the portal and connect Paddle.
We test checkout, licensing, downloads and updates before launch.
Questions
No. The portal is installed for your company on your own infrastructure. You are not required to pay us a monthly platform fee or share a percentage of your sales.
No. You must apply directly to Paddle and complete its approval process. Once your account is approved, we connect and configure it with the portal.
No. Paddle charges its merchant-of-record and transaction fees separately. Our price covers the portal software, installation assistance, updates and support.
No. We do not charge a revenue share or transaction percentage.
Your portal continues working. You retain lifetime use of the version you purchased. Continued updates and technical support are optional and available for $399 per year.
Yes. It is designed for ThemeForest and CodeCanyon authors selling WordPress themes, plugins or both.
Yes. Customers can claim purchases through an Envato-linked account or purchase code, subject to the configured claim process.
The standard package includes portal installation and configuration. Adding the licensing and automatic-update client to your existing themes or plugins depends on their current code and is quoted separately.
No. Historical customer and licence migration is reviewed separately because every existing system stores data differently.
Yes. The portal can operate alongside your marketplace business. You can continue using Envato for discovery while building direct sales.
A managed hosting and maintenance option is planned for a later stage. The current offer is for a self-hosted installation.
Submit the contact form and request a private demonstration. After the scope is confirmed, we issue an invoice through Wise.
Private Demo
Tell us about your products and Envato profile. We’ll review your details and get in touch to arrange a private demonstration.
We will review your information and contact you to arrange a private demonstration.
Bring checkout, licences, automatic updates, Envato customers, support and customer management together under your own brand.
Founding Author Price: $1,999 one-time
Request a Private DemoNo monthly platform fee from us. No revenue share. Twelve months of updates and support included.
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