Checkout, licensing, automatic updates, Envato purchase claims, customer accounts and a support desk — one self-hosted portal under your brand. Bought once, not rented monthly.
Founding price $1,999 one-time · regular $2,499 · 12 months of updates and support included
Every platform that takes a percentage gets more expensive the better you do. A one-time licence does the opposite. Illustration at $5,000/month in direct sales.
At a 30% marketplace fee on $60k of annual sales, before you ever see the customer’s email address.
7% of $60k plus a two-seat support desk at $20/seat. The bill grows every year your sales grow.
One-time, year one only. Year two onward is $0, or $399 if you want continued updates and support.
| Your monthly direct sales | 7% revenue share | + support desk | Author Portal |
|---|---|---|---|
| $2,000 / month | $1,680/yr | $2,160/yr | $0 after year one |
| $5,000 / month | $4,200/yr | $4,680/yr | $0 after year one |
| $10,000 / month | $8,400/yr | $8,880/yr | $0 after year one |
| $25,000 / month | $21,000/yr | $21,480/yr | $0 after year one |
ThemeForest and CodeCanyon keep bringing discovery. Your portal gives you the channel you control — brand, customer experience, licences, updates, support and relationships.
Marketplace discovery and your existing portfolio stay exactly as they are today. Nothing has to be removed or relisted.
Existing customers sign in with Envato or paste a purchase code, and immediately get portal downloads and support access.
Sell upgrades, bundles, extensions and services directly — with the customer relationship and the email list in your hands.
Six connected modules sharing one customer identity and one administration area — instead of six subscriptions that don’t talk to each other.
Sell products, bundles, support extensions and services through a merchant-of-record checkout.
Manage product access and domain activations through a licensing API built for WordPress products.
Publish releases, deliver secure packages and notify installed products when a new version lands.
Give existing ThemeForest and CodeCanyon customers a way into your direct portal.
Run support conversations, documentation and customer communication in the same platform.
Manage customers, agencies, team members and business performance from one administration area.
Sixteen selling, licensing and support capabilities compared across ThemeForest / CodeCanyon, Freemius, a custom WordPress stack and the Author Portal.
| ThemeForest / CodeCanyon | Freemius | Custom WP stack | Author Portal | |
|---|---|---|---|---|
| Marketplace discovery | Yes | No | No | No |
| Direct branded sales | Limited | Yes | Yes | Yes |
| Merchant of record | Envato | Freemius | Requires provider | Paddle |
| WordPress licensing | Marketplace model | Included | Extension or custom dev | Included |
| Automatic updates | Marketplace system | Included | Extension or custom dev | Included |
| Customer download portal | Envato account | Included | Requires configuration | Included |
| Envato purchase claiming | Not applicable | Migration options may exist | Custom development | Built in |
| Integrated support desk | Marketplace workflow | Features and integrations | Usually separate | Included |
| Public knowledge base | Separate setup | Support resources | Usually separate | Included |
| Teams and agency access | Limited | Platform dependent | Requires configuration | Included |
| Managed-hosting sales workflow | No | No dedicated workflow | Custom development | Included |
| Revenue percentage charged | Marketplace fees apply | Revenue-based fees | Depends on providers | None charged by us |
| Self-hosted application | No | No | Yes | Yes |
| Customization freedom | Limited | Platform dependent | High | High |
| Initial setup effort | Low | Low | Medium to high | Guided installation |
| Ongoing technical responsibility | Low | Low | High | Medium |
Managed convenience or platform ownership. Both are valid; the answer depends on where your product business is today.
Twenty-two deliverables — the software, the installation, the configuration and the first year of updates and support.
Own the complete platform without monthly software fees or revenue sharing. Half to begin, half when the portal is ready for production.
The portal does not stop working if you do not renew. You keep lifetime use of the version you purchased. Continued updates and technical support are optional at $399/year.
Reviewed during the demo and quoted separately when needed
A maintainable Laravel application designed for long-term customization — not a stack of loosely connected WordPress plugins.
Five steps, with the scope confirmed before you pay anything.
Tell us about your catalog and Envato profile. We review your details and arrange a guided walkthrough — no automated checkout, no pressure.
We reply within one business day.
We will review your information and contact you to arrange a private demonstration.
Get 10% off your first AnpsThemes order.
Use it for a single WordPress theme or the All Themes Package.
We’ll email your discount code. No spam.
