The established Envato marketplace
- $59 current marketplace price
- Managed in your ThemeForest account
- Six months of author support included
- Lifetime updates under ThemeForest's current model
- Payments and invoices handled by Envato
Buy an AnpsThemes theme on ThemeForest or directly from us. Identical product, identical developers — but the direct shop costs less, supports you twice as long, and gets new demos first.
Both are legitimate. One of them costs less, supports you twice as long, and puts you in direct contact with the developers.
The established Envato marketplace
The official AnpsThemes Shop
Feature by feature, buying an AnpsThemes theme on ThemeForest versus buying it directly. Prices and terms can change — always check the product page before you buy.
| What you get | ThemeForest | AnpsThemes Shop |
|---|---|---|
| Product and pricing | ||
| Official AnpsThemes product | Yes — developed by AnpsThemes | Yes — developed by AnpsThemes |
| Product files | Official files via ThemeForest | Official files direct from AnpsThemes |
| Current purchase price | $59 on ThemeForest | $39 until Aug 31, 2026 → $49 → $59 |
| Support and updates | ||
| Support included | Six months | Twelve months |
| Updates included | Lifetime under ThemeForest's current model | Twelve months, renewable |
| New demos and features | Bug fixes, compatibility and security | New demos and features released here first |
| Direct-shop demos and promotions | Availability may differ by product | Selected demos and promotions offered directly |
| Account and management | ||
| Customer account | ThemeForest or Envato account | AnpsThemes customer account |
| Licence management | Via ThemeForest purchase codes | Managed in the AnpsThemes portal |
| Theme downloads | Downloaded through ThemeForest | Downloaded from the AnpsThemes portal |
| Support tickets | Under the ThemeForest support period | Managed in the AnpsThemes portal |
| Payment and invoice | Managed by Envato | Handled through direct checkout (Paddle) |
| Direct relationship | Support by us, purchase managed by Envato | Purchase, licence and support all with us |
| Connecting a ThemeForest purchase | Not applicable | Eligible purchase codes can be connected |
After the included support period, support can be renewed; updates follow the terms shown for each option.
Buy Direct at $39The current shop price is an introductory promotion. Buy now and you keep the price you paid — future increases never create an extra payment on a licence you already own.
Introductory price ends in 21 daysThe introductory direct-shop price during the launch period.
The next direct-shop price after the introductory promotion ends.
The planned regular direct-shop price from the beginning of 2027.
The roadmap applies to the standard direct-shop product price. Individual products, bundles, renewals and limited promotions may be priced differently when clearly displayed at checkout.
Buy at the Current $39 PriceBoth channels keep receiving maintenance. New design work lands directly first — which over a few years is the biggest practical difference between the two.
Maintenance continues everywhere
Where new work is released
ThemeForest customers keep the demos and features included with their purchase and continue to receive maintenance updates.
A simpler relationship with the team that develops the product, and less dependence on a third-party marketplace.
Your purchase, licence and support history sit with the team that develops and maintains the theme — no marketplace layer between you and an answer.
Lower marketplace costs mean more of each purchase goes back into the product: new demos, compatibility work, support and improvements.
We control pricing, promotions and selected direct-only releases — which is why the direct price is currently lower than the marketplace price.
From the teamThemeForest played an important role in our history, but marketplace costs and policies have changed. Going direct is how we keep investing in the products instead of the middle layer.
Read our fee analysisProducts, downloads, licences, invoices and support tickets in a single dashboard — instead of a marketplace account for files and a separate place for help.
Already bought on ThemeForest? An eligible purchase code can be connected to your AnpsThemes account, so downloads and tickets live in one place. Connecting does not extend an expired support period or change your original terms.
Both give you official products. ThemeForest is the familiar marketplace route; the Shop gives you direct support, exclusive releases and the closest connection to our team.
You prefer the established Envato marketplace
You want the most direct and future-ready experience
ThemeForest remains a valid option if you prefer the Envato ecosystem. The Shop is recommended if you want direct pricing, twelve months of support and access to the broadest range of AnpsThemes products and future releases.
Yes. The direct shop is operated by AnpsThemes and sells official products developed and supported by the same team behind our ThemeForest portfolio.
The products come from the same development team. Distribution, pricing, support periods, account management and selected included content may differ by platform or product — new demos in particular are released to the direct shop first.
The same theme is $59 on ThemeForest and $39 direct during the launch period. Direct sales carry different marketplace and transaction costs, so we can set pricing independently and pass part of the saving on. Always check the current price on the relevant product page before buying.
Yes. $39 is an introductory price available until August 31, 2026. The planned price is $49 from September 1, 2026 and $59 from January 1, 2027. If you buy now you keep the price you paid — increases never create an extra payment on an existing licence.
A standard ThemeForest purchase currently includes six months of author support. A direct AnpsThemes purchase includes twelve months — twice as long, from the same team.
ThemeForest currently provides lifetime product updates under its marketplace model. The direct licence includes twelve months of updates, which can be renewed. Terms are shown clearly before purchase.
ThemeForest versions continue receiving maintenance updates — bug fixes, compatibility and security. New demo designs and selected new features are released in the direct shop first and may not be published on ThemeForest.
Yes. Selected products remain available through ThemeForest. The direct shop is an additional official purchasing option, not a replacement.
Eligible ThemeForest purchase codes can be connected to an AnpsThemes account so downloads and tickets live in one place. Connecting does not automatically renew expired support or change the original purchase terms.
Yes. Payments are processed by Paddle, our merchant of record, over a secure encrypted connection. Paddle handles checkout, payment details and your invoice — card information is never stored by AnpsThemes.
The AnpsThemes Shop, for the current direct price, twelve months of support, direct account management and first access to new demos. ThemeForest may still suit you if you want everything inside your Envato account or prioritise its current lifetime-update model.
Your theme keeps working and your website is unaffected. Support and updates can be renewed if you want to stay current; there is no forced renewal and no licence expiry on the version you own.
Official themes, twelve months of support, licence management and direct help from the people who build and maintain the product.
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