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Buying options Updated July 2026

Same Theme.
Two Checkouts.
One Is Clearly Better.

Buy an AnpsThemes theme on ThemeForest or directly from us. Identical product, identical developers — but the direct shop costs less, supports you twice as long, and gets new demos first.

  • $39 direct instead of $59 on ThemeForest
  • Twelve months of support direct, six on ThemeForest
  • New demos and features released in the shop first
  • Official products from the same team in both channels
  • Selling since 2011
  • 30,000+ marketplace sales
  • Power Elite author
One official theme, two ways to buy Official
ThemeForest Purchase and account managed by Envato
$59marketplace price
SupportSix months of author support UpdatesLifetime, under Envato's current model Licence lives inYour Envato account
Recommended AnpsThemes Shop Purchase, licence and support in one account
$39intro price
SupportTwelve months — twice as long UpdatesTwelve months, renewable Licence lives inYour AnpsThemes portal
$39 intro price ends in 21 days Browse the shop
Official productsSame development team
Since 2011Selling WordPress themes
30,000+Marketplace sales
Power EliteEnvato author status
At a glance

Two Ways to Buy the Same Official Themes

Both are legitimate. One of them costs less, supports you twice as long, and puts you in direct contact with the developers.

Buy on ThemeForest

The established Envato marketplace

  • $59 current marketplace price
  • Managed in your ThemeForest account
  • Six months of author support included
  • Lifetime updates under ThemeForest's current model
  • Payments and invoices handled by Envato
View on ThemeForest
Recommended
Buy direct from AnpsThemes

The official AnpsThemes Shop

  • $39 introductory price until August 31, 2026, increasing to $49 on September 1, 2026 and $59 on January 1, 2027
  • Twelve months of support and updates
  • Licences and downloads in your AnpsThemes portal
  • Support tickets handled by the development team
  • New demos and features released here first
  • A direct relationship with AnpsThemes
Browse the AnpsThemes Shop
Side by side

Detailed Comparison

Feature by feature, buying an AnpsThemes theme on ThemeForest versus buying it directly. Prices and terms can change — always check the product page before you buy.

Feature-by-feature comparison of buying an AnpsThemes theme on ThemeForest versus buying directly from the AnpsThemes Shop.
What you getThemeForestAnpsThemes Shop
Product and pricing
Official AnpsThemes productYes — developed by AnpsThemesYes — developed by AnpsThemes
Product filesOfficial files via ThemeForestOfficial files direct from AnpsThemes
Current purchase price$59 on ThemeForest$39 until Aug 31, 2026 → $49 → $59
Support and updates
Support includedSix monthsTwelve months
Updates includedLifetime under ThemeForest's current modelTwelve months, renewable
New demos and featuresBug fixes, compatibility and securityNew demos and features released here first
Direct-shop demos and promotionsAvailability may differ by productSelected demos and promotions offered directly
Account and management
Customer accountThemeForest or Envato accountAnpsThemes customer account
Licence managementVia ThemeForest purchase codesManaged in the AnpsThemes portal
Theme downloadsDownloaded through ThemeForestDownloaded from the AnpsThemes portal
Support ticketsUnder the ThemeForest support periodManaged in the AnpsThemes portal
Payment and invoiceManaged by EnvatoHandled through direct checkout (Paddle)
Direct relationshipSupport by us, purchase managed by EnvatoPurchase, licence and support all with us
Connecting a ThemeForest purchaseNot applicableEligible purchase codes can be connected

After the included support period, support can be renewed; updates follow the terms shown for each option.

Buy Direct at $39
Pricing schedule

The $39 Price Is Temporary — Here's the Published Schedule

The current shop price is an introductory promotion. Buy now and you keep the price you paid — future increases never create an extra payment on a licence you already own.

Introductory price ends in 21 days
  1. Available now Current promotional price $39 Available until August 31, 2026

    The introductory direct-shop price during the launch period.

  2. Planned Standard direct price $49 From September 1, 2026

    The next direct-shop price after the introductory promotion ends.

  3. Planned Final planned price $59 From January 1, 2027

    The planned regular direct-shop price from the beginning of 2027.

The roadmap applies to the standard direct-shop product price. Individual products, bundles, renewals and limited promotions may be priced differently when clearly displayed at checkout.

Buy at the Current $39 Price
Product releases

New Demos and Features Arrive in the Shop First

Both channels keep receiving maintenance. New design work lands directly first — which over a few years is the biggest practical difference between the two.

Released to both channels

Maintenance continues everywhere

  • Bug fixes and stability improvements
  • WordPress and PHP compatibility updates
  • Security fixes
  • Maintenance of existing demo content
Direct shop first

Where new work is released

  • New demo designs and layout packs
  • Selected new features and options
  • Selected direct-shop products and bundles
  • Direct-shop pricing and promotions

ThemeForest customers keep the demos and features included with their purchase and continue to receive maintenance updates.

Direct purchase

Why Buy Directly from AnpsThemes?

A simpler relationship with the team that develops the product, and less dependence on a third-party marketplace.

Direct support relationship

Your purchase, licence and support history sit with the team that develops and maintains the theme — no marketplace layer between you and an answer.

More sustainable development

Lower marketplace costs mean more of each purchase goes back into the product: new demos, compatibility work, support and improvements.

Direct pricing and offers

We control pricing, promotions and selected direct-only releases — which is why the direct price is currently lower than the marketplace price.

From the teamThemeForest played an important role in our history, but marketplace costs and policies have changed. Going direct is how we keep investing in the products instead of the middle layer.

Read our fee analysis
Customer portal

Everything in One AnpsThemes Account

Products, downloads, licences, invoices and support tickets in a single dashboard — instead of a marketplace account for files and a separate place for help.

  • All your products and licences in one dashboard
  • Download the latest version any time
  • Support tickets handled by the development team
  • Invoices and account details in one place
  • Eligible ThemeForest purchases can be connected

Already bought on ThemeForest? An eligible purchase code can be connected to your AnpsThemes account, so downloads and tickets live in one place. Connecting does not extend an expired support period or change your original terms.

Your choice

Choose Where to Buy Your AnpsThemes Product

Both give you official products. ThemeForest is the familiar marketplace route; the Shop gives you direct support, exclusive releases and the closest connection to our team.

Choose ThemeForest if…

You prefer the established Envato marketplace

  • You want purchases kept in your existing Envato account
  • ThemeForest is your central marketplace for WordPress products
  • Lifetime updates under its current model are your priority
  • You prefer Envato to manage payment, invoice and purchase record
Choose the AnpsThemes Shop if…

You want the most direct and future-ready experience

  • You want the current direct price and twelve months of support
  • You prefer managing licences, downloads and tickets with us
  • You want a direct relationship with the developers
  • You want direct-shop-only demos, features and promotions
  • You want access to new themes that may not reach ThemeForest
  • You want more of your purchase to fund product development
Browse the AnpsThemes Shop

ThemeForest remains a valid option if you prefer the Envato ecosystem. The Shop is recommended if you want direct pricing, twelve months of support and access to the broadest range of AnpsThemes products and future releases.

Questions

Frequently Asked Questions

Is the AnpsThemes Shop official?

Yes. The direct shop is operated by AnpsThemes and sells official products developed and supported by the same team behind our ThemeForest portfolio.

Are the theme files the same?

The products come from the same development team. Distribution, pricing, support periods, account management and selected included content may differ by platform or product — new demos in particular are released to the direct shop first.

Why is the direct price lower?

The same theme is $59 on ThemeForest and $39 direct during the launch period. Direct sales carry different marketplace and transaction costs, so we can set pricing independently and pass part of the saving on. Always check the current price on the relevant product page before buying.

Will the direct-shop price increase?

Yes. $39 is an introductory price available until August 31, 2026. The planned price is $49 from September 1, 2026 and $59 from January 1, 2027. If you buy now you keep the price you paid — increases never create an extra payment on an existing licence.

How long is support included?

A standard ThemeForest purchase currently includes six months of author support. A direct AnpsThemes purchase includes twelve months — twice as long, from the same team.

How long are updates included?

ThemeForest currently provides lifetime product updates under its marketplace model. The direct licence includes twelve months of updates, which can be renewed. Terms are shown clearly before purchase.

Do ThemeForest versions get new demos and features?

ThemeForest versions continue receiving maintenance updates — bug fixes, compatibility and security. New demo designs and selected new features are released in the direct shop first and may not be published on ThemeForest.

Can I still buy AnpsThemes themes on ThemeForest?

Yes. Selected products remain available through ThemeForest. The direct shop is an additional official purchasing option, not a replacement.

Can I connect an old ThemeForest purchase?

Eligible ThemeForest purchase codes can be connected to an AnpsThemes account so downloads and tickets live in one place. Connecting does not automatically renew expired support or change the original purchase terms.

Is direct checkout secure?

Yes. Payments are processed by Paddle, our merchant of record, over a secure encrypted connection. Paddle handles checkout, payment details and your invoice — card information is never stored by AnpsThemes.

Which option is recommended?

The AnpsThemes Shop, for the current direct price, twelve months of support, direct account management and first access to new demos. ThemeForest may still suit you if you want everything inside your Envato account or prioritise its current lifetime-update model.

What happens after the twelve months?

Your theme keeps working and your website is unaffected. Support and updates can be renewed if you want to stay current; there is no forced renewal and no licence expiry on the version you own.

$39 for 21 more days

Buy Directly from the Team Behind Your Theme

Official themes, twelve months of support, licence management and direct help from the people who build and maintain the product.

  • Secure Paddle checkout
  • Existing ThemeForest terms unchanged
  • Keep the price you paid

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