Privacy Policy
Effective date: June 2026
Hi, we’re AnpsThemes LLC (“AnpsThemes”, “anpsthemes”, “we”, “us”, or “our”).
This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit our website, purchase our WordPress themes, use our services, contact us, request support, or otherwise interact with us.
This Privacy Policy applies to the website anpsthemes.com, our checkout pages, support forms, contact forms, managed website services, monthly support services, custom WordPress development services, white-label services, and related communications.
1. Who we are
AnpsThemes LLC
30 N Gould St Ste N
Sheridan, WY 82801
United States
Email: support@anpsthemes.com
For privacy-related requests, please contact us at: support@anpsthemes.com
2. What personal information we collect
We collect personal information that is necessary to operate our website, sell our products, provide our services, communicate with customers, improve our business, and comply with legal obligations.
Depending on how you use our website or services, we may collect the following types of information.
Contact information
This may include:
- name
- email address
- company name
- website URL
- phone number, if you choose to provide it
- billing address
- country or region
- information submitted through contact forms, support forms, review requests, or project inquiry forms
Account, order, and purchase information
If you buy a product or service from us, we may collect and store information related to your order, including:
- purchased product or service
- order date
- payment status
- invoice details
- billing details
- tax/VAT-related information where applicable
- license information
- download history
- subscription plan
- subscription status
- renewal and cancellation information
- refund requests
- support eligibility
We do not intentionally store full payment card numbers on our own servers. Payments are processed by third-party payment processors.
WordPress theme and product usage information
When you purchase or use our WordPress themes, we may process information related to:
- theme license
- purchased theme name
- product version
- update eligibility
- download activity
- support requests
- compatibility details you share with us
- website URL if needed for support, licensing, or service delivery
Support and communication information
When you contact us for support, we may collect:
- your name and email address
- website URL
- support ticket content
- screenshots, files, or error messages you provide
- theme/plugin information
- WordPress version
- hosting/server details you provide
- technical notes related to the issue
- chat, email, or form communication history
If we use AI-powered chat or support assistance, information you submit may be processed to help answer your request, summarize support context, or improve service quality. Please do not submit passwords, private keys, payment card numbers, or sensitive personal information through chat or support forms unless specifically requested through a secure process.
Managed website and monthly support information
If you use our managed WordPress website services, monthly WordPress support, website review, or maintenance services, we may process information such as:
- your website URL
- WordPress admin access, if you provide it
- hosting or server access details, if required
- FTP/SFTP/SSH access, if required
- plugin and theme information
- backup information
- staging website details
- website performance, uptime, and security check data
- maintenance logs
- update history
- issue reports
- website content required to perform the service
- business requirements and technical instructions
We only request access that is reasonably necessary to provide the service. You are responsible for providing accurate access details and for removing our access when the service ends, unless we manage access as part of an ongoing service.
Custom development and white-label project information
If you hire us for custom WordPress development, WooCommerce work, API integrations, speed optimization, theme customization, white-label work, or related development services, we may process:
- project requirements
- technical documentation
- website files or database access, if needed
- staging or production access
- communication history
- project files
- design files
- code-related notes
- client instructions
- business information needed to complete the project
For white-label work, we may also process information about your end client if you provide it to us. You are responsible for ensuring that you have the right to share that information with us.
Technical and usage information
When you visit our website, some information may be collected automatically, such as:
- IP address
- browser type
- device type
- operating system
- referring URL
- pages visited
- approximate location based on IP address
- date and time of visit
- interactions with the website
- server logs
- cookie identifiers
- analytics events
Marketing information
If you subscribe to our newsletter, download a resource, request updates, or otherwise opt in to marketing, we may process:
- name and email address
- subscription preferences
- email engagement data, such as opens and clicks
- marketing consent status
- unsubscribe status
You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us.
3. How we collect personal information
We collect personal information in the following ways:
Directly from you
For example, when you:
- contact us
- submit a website review request
- purchase a theme or service
- create an account
- subscribe to a newsletter
- request support
- submit a project inquiry
- provide website access
- send us files, screenshots, or technical details
- communicate with us by email, chat, form, or another channel
Automatically
We may collect technical information automatically through:
- cookies
- analytics tools
- server logs
- security tools
- performance monitoring tools
- fraud prevention tools
From third parties
We may receive limited information from third-party service providers, such as:
- payment processors
- checkout providers
- analytics providers
- email delivery providers
- support platforms
- hosting providers
- security tools
- business communication tools
4. Why we use personal information
We use personal information for the following purposes.
To provide products and services
We use personal information to:
- process orders
- provide theme downloads
- manage licenses
- provide updates
- provide support
- deliver managed website services
- deliver monthly support services
- deliver custom development services
- deliver white-label work
- create invoices
- manage subscriptions
- process cancellations and refunds
- communicate about your account, order, or service
To respond to inquiries and support requests
We use personal information to:
- reply to your questions
- troubleshoot technical issues
- review your website
- provide recommendations
- manage support tickets
- follow up on service requests
To improve our website and services
We use personal information to:
- understand how visitors use our website
- improve page performance and usability
- improve our products and services
- test and improve website content
- monitor errors and security issues
- improve customer support quality
To send important service communications
We may send non-marketing communications, such as:
- order confirmations
- invoices
- support replies
- service updates
- renewal reminders
- security notices
- changes to services
- important account or subscription notices
To send marketing communications
Where permitted by law and where required with your consent, we may send marketing communications about:
- new themes
- product updates
- service offers
- educational content
- blog posts
- promotions
- business updates
You can opt out of marketing communications at any time.
To protect our business and users
We may use personal information to:
- prevent fraud
- detect abuse
- protect our website
- secure accounts and services
- investigate suspicious activity
- enforce our terms
- protect our legal rights
To comply with legal obligations
We may use personal information to:
- comply with tax, accounting, and business record obligations
- respond to lawful requests
- comply with applicable laws and regulations
- maintain required business records
- resolve disputes
5. Legal bases for processing personal information
Where applicable data protection law requires a legal basis, we rely on one or more of the following legal bases:
Performance of a contract
We process personal information when it is necessary to provide products or services you request, such as theme purchases, subscriptions, support, managed websites, custom development, and related communications.
Legitimate interests
We process personal information when it is necessary for our legitimate business interests, such as improving our website, securing our services, preventing fraud, responding to inquiries, managing customer relationships, and operating our business.
Consent
We rely on consent where required, such as for certain marketing communications or non-essential cookies and analytics technologies.
Legal obligation
We process personal information when necessary to comply with tax, accounting, legal, regulatory, or other legal obligations.
6. Cookies and analytics
Our website uses cookies and similar technologies.
Cookies are small files stored on your device. They help websites function, remember preferences, measure performance, and improve user experience.
We may use the following types of cookies and similar technologies:
Essential cookies
These are needed for the website to function properly, such as security, checkout, forms, account access, and basic website operation.
Analytics cookies
These help us understand how visitors use our website, which pages are visited, and how we can improve the website. For example, we may use Google Analytics 4 or similar analytics tools.
Preference cookies
These may remember choices such as cookie preferences, region, language, or display settings.
Marketing cookies
If used, these may help measure marketing campaigns, show relevant content, or track conversions.
Where required by law, we ask for your consent before using non-essential cookies. You can manage cookies through your browser settings or through any cookie preference tool available on our website.
Disabling cookies may affect some website features.
7. Google reCAPTCHA and anti-spam tools
Our forms may use Google reCAPTCHA or similar anti-spam and security tools to protect our website from spam, abuse, and automated submissions.
These tools may process technical information such as your IP address, browser information, device information, and interaction data to determine whether a form submission appears legitimate.
Use of Google reCAPTCHA may be subject to Google’s own Privacy Policy and Terms of Service.
8. Payments and checkout providers
When you purchase products or services, payment information is processed by third-party payment processors or checkout providers.
These providers may collect and process payment details, billing details, tax details, fraud-prevention information, and transaction information.
We may use providers such as Stripe or other checkout/payment providers. If a provider acts as merchant of record or payment processor, their privacy policy and terms may also apply to your purchase.
We do not intentionally store full credit card numbers on our own servers.
9. Service providers and subprocessors
We may share personal information with trusted third-party service providers that help us operate our business.
These may include:
- payment processors
- checkout providers
- hosting providers
- email delivery providers
- support platforms
- analytics providers
- security and anti-spam providers
- backup and monitoring providers
- development tools
- accounting and invoicing tools
- legal, tax, and professional advisers
- contractors and subcontractors helping us deliver services
These service providers may only use personal information as necessary to provide services to us or as otherwise permitted by law.
10. When we share personal information
We may share personal information in the following situations:
With service providers
We share information with service providers that help us operate the website, process payments, provide support, deliver services, host systems, analyze usage, and secure our business.
With contractors and subcontractors
We may share project or support information with trusted team members, contractors, or subcontractors when necessary to provide services such as development, support, maintenance, managed website services, or white-label work.
With professional advisers
We may share information with lawyers, accountants, tax advisers, auditors, insurers, or other professional advisers.
For legal and compliance reasons
We may disclose information if required to comply with the law, respond to lawful requests, protect our rights, investigate fraud or abuse, enforce our terms, or protect users and the public.
In connection with business transfers
If our business, assets, or company are sold, merged, reorganized, or transferred, personal information may be transferred as part of that transaction.
11. International transfers
AnpsThemes LLC is based in the United States. If you are located outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.
Where required by applicable law, we use reasonable safeguards for international transfers of personal information, such as contractual safeguards, Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms.
12. How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of information and the reason we process it.
Examples:
- Contact form inquiries may be kept for as long as needed to respond and manage the relationship.
- Customer account, order, license, invoice, and tax records may be kept for as long as needed for business, accounting, tax, and legal purposes.
- Support tickets may be kept to provide ongoing support, maintain service history, and improve service quality.
- Managed website and maintenance records may be kept for the duration of the service and for a reasonable period afterward.
- Backups related to managed services may be retained according to the applicable backup schedule.
- Marketing subscription data may be kept until you unsubscribe or request deletion, unless we need to keep limited records to respect your opt-out.
- Server logs and security logs may be kept for a limited period unless needed to investigate security issues, fraud, or abuse.
- Analytics data may be retained according to the settings of the analytics provider and our business needs.
When information is no longer needed, we delete it, anonymize it, or securely retain it only where legally required.
13. Security
We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
- access controls
- secure hosting
- encrypted connections where appropriate
- limited access to customer data
- backups
- security monitoring
- password and credential handling procedures
- internal policies and confidentiality obligations
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your own account credentials, WordPress credentials, hosting credentials, and email account secure.
14. Website access and credentials
For some services, such as support, managed websites, maintenance, troubleshooting, custom development, or white-label work, you may provide access to your website, hosting, server, or third-party accounts.
We use this access only as needed to provide the requested service.
You should avoid sending passwords through insecure channels. Where possible, create temporary accounts, use secure password sharing tools, and remove access when the service ends.
We are not responsible for access credentials you share with third parties outside our team.
15. Your privacy rights
Depending on your location and applicable law, you may have rights regarding your personal information.
These may include the right to:
- request access to your personal information
- request correction of inaccurate information
- request deletion of your information
- request restriction of processing
- object to certain processing
- request portability of your information
- withdraw consent where processing is based on consent
- opt out of marketing communications
- lodge a complaint with a data protection authority
To make a privacy request, contact us at:
We may need to verify your identity before responding to your request. Some requests may be limited by legal, tax, accounting, security, or contractual obligations.
16. Marketing choices
If you receive marketing emails from us, you can unsubscribe at any time by clicking the unsubscribe link in the email or contacting us.
Even if you opt out of marketing emails, we may still send service-related messages, such as order confirmations, support replies, invoices, renewal notices, security messages, or important updates about products or services you use.
17. Information you make public
If you post information publicly, such as in comments, testimonials, reviews, forums, social media, or public community areas, that information may be visible to others.
We cannot control how other people use publicly available information.
Please be careful when sharing personal or confidential information publicly.
18. Third-party links and services
Our website may link to third-party websites, services, plugins, marketplaces, social media platforms, payment providers, or other external resources.
We are not responsible for the privacy practices of third parties. Their privacy policies and terms apply to their services.
19. Children’s privacy
Our website, products, and services are intended for businesses, professionals, agencies, freelancers, and website owners. They are not directed to children.
We do not knowingly collect personal information from children under the age of 16. If you believe that a child has provided personal information to us, please contact us at support@anpsthemes.com and we will take appropriate steps to delete the information.
20. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
When we update it, we will revise the effective date above. Changes take effect when published on our website unless stated otherwise.
We encourage you to review this Privacy Policy periodically.
21. Contact us
If you have questions about this Privacy Policy or how we handle personal information, contact us at:
AnpsThemes LLC
30 N Gould St Ste N
Sheridan, WY 82801
United States